The Nottingham-based agency has been appointed by Millpledge, Ecology Group and DataIQ to deliver a mix of website development, brand strategy and digital PR projects.
The new client wins span the veterinary, environmental consultancy and data intelligence sectors, reflecting growing demand from B2B organisations looking to improve their digital presence, build authority and create stronger customer experiences.
Jake Third, CEO at Hallam, said: “We are incredibly proud to welcome these three brands into Hallam’s portfolio. Each project represents a unique opportunity to push the boundaries of what B2B digital marketing can achieve.”
New website project for Millpledge
Millpledge, a trusted name in the veterinary profession for more than 50 years, supplies high-quality consumables, disposables, pharmaceuticals and nutraceuticals to customers around the world.
Hallam will work with the business to develop a new website designed to better reflect the quality of its products and support busy veterinary professionals.
The project will focus on B2B user experience, making it easier for customers to quickly find the supplies they need while building confidence and trust in the brand online.
Brand evolution for Ecology Group
Fast-growing environmental consultancy Ecology Group has also appointed Hallam to deliver a comprehensive brand evolution project.
The work will include brand architecture, positioning, messaging, visual identity and strategic research, creating a platform that can support the company’s future growth and potential acquisitions.
The project aims to help Ecology Group strengthen its position in an increasingly competitive environmental consultancy market.
Digital PR campaign for DataIQ
Hallam has also been selected by DataIQ to deliver a specialist B2B PR campaign focused on building authority and improving visibility across search and AI-driven discovery platforms.
DataIQ works with major organisations including Barclays, Boots and Sainsbury’s, helping businesses maximise the value of their data.
Navin Thomas, Head of Marketing at DataIQ, said: “After meeting Hallam at an event and being impressed by their B2B expertise, we decided to work with their Digital PR team to increase brand coverage for DataIQ.”
The campaign will focus on expert commentary, high-quality media coverage and increasing DataIQ’s visibility in AI-generated search responses.
Gareth James, Growth Director at Hallam, said: “Website, brand, PR. Three very different briefs. But every one of these clients was asking the same thing when we got in the room with them: how do we get chosen by people who don’t know us yet?
“That’s the question more B2B businesses are wrestling with right now. Buyers are forming opinions before they ever fill out a contact form. AI search, peer recommendations, industry voices. The shortlist is often decided before the first conversation happens.
“The businesses winning in that environment aren’t the ones spending more. They’re the ones that have built enough trust and visibility that they’re already the answer before someone types the question.”
Hallam said the three new partnerships underline the agency’s continued growth in the B2B sector and its focus on helping brands improve visibility, trust and performance online.